Chapter 2 Summary

Chapter 2 gives you steps to opening your own online business. Before you create your business, it is important to understand your market and see how you can meet their needs. You have to have information about your competitors, customers, culture, and context. The products that you sell have to be cheap, customized, convenient, and compelling. It is important to make your site unique so people will want to go to it. Another step that is important is determining what you have to offer. You have to have a cyberbusiness plan. A business plan is essential to any business that is trying to start out. After you have your business plan, it is time to find a host for your website. The web host makes your site available 24 hours a day by maintaining it on a web server. Once you have a web host you have to chose a business software. These different software's make it easier for you to format your website. You may have to consult and work with people to help get your website established. When creating a website, the main things to remember is to keep your site content-rich, establish a graphic identity, list your website with search engines, and make sure to always keep your data updated.